Promotion abroad

An interesting article I read was written by Helen Wang, called “Half a Billion Opportunities for U.S. Businesses.” The topic covered is regarding the current growth in the maturing Chinese marketplace. The middle class consumer with disposable income is going to reach half a billion pretty soon and it can be very prosperous for small businesses in America. The ease and use of the internet is making exporting to China much easier and cost effective. Wang states, “Research also shows that the premium that Chinese consumers are willing to pay ranges for 10 percent to 80 percent or more.” 

Exporting to China will become more common with websites that link the consumers abroad to small businesses in America. The misconstrued idea that Americans need to shop in the US to boost our economy has created mental barriers for globalized sales. The largest barrier these days is the shipping costs and tariffs on imports and exports. If Chinese consumers are willing to pay much higher premiums on products to simply own a popular American Brand, it may be worth all the trouble. Small businesses should be promoting there products on sites like Tmall.com and Export Now. 

 

The ski industry is slowly growing in China and some of the companies that produce the hard goods are right here in America. Instead of letting the giant companies like Burton and Solomon dominate the online sales to China, small retail businesses that carry the American crafted skies should consider trying to expand their market share over seas. It  could bring in more sales using relatively inexpensive methods. 

http://www.forbes.com/sites/helenwang/2012/11/30/half-a-billion-opportunities-for-u-s-businesses/