http://www.youtube.com/watch?v=AUlzNJSwfVQ
http://www.youtube.com/watch?v=ocCYlqvJKC4
In my opinion, this is the best way for a company to "break through the clutter". It still costs the companies huge amounts of money and there is no way to measure effectiveness, but they probably work pretty well.
The term guerrilla warfare is defined by wikipedia as, "a form of irregular warfare in which a small group of combatants including, but not limited to, armed civilians (or "irregulars") usemilitary tactics, such as ambushes, sabotage, raids, petty warfare, the element of surprise, and extraordinary mobility to harass a larger and less-mobile traditional army, or strike a vulnerable target, and withdraw almost immediately."
Guerrilla marketing is a fitting name because it too uses irregular tactics and has an element of surprise.
If any of you have seen some guerrilla marketing recently, please comment on this blog.
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